Use “Click Here” to Increase Click Rates
Redundant or a successful option?
It appears that using the anchor text words “click here” has been proven to be a successful way to get people to click on a link.
Marketing Sherpa performed an experiment with their newsletter readers and found that wording used in hyperlinks influenced a difference in clickthrough rates (CTR). Changes to 2-3 link words was discovered to lift clickthrough rates by more than 8 percent.
Results:
- Click to continue: 8.53%
- Continue to article: 3.3%
- Read More: (-)1.8%
The results strongly revealed that leading a reader to click the appropriate anchor text would improve clickthrough rates (CTR).
I’ve seen some individuals who have placed links within the image and wondered why CTR is low – it’s because the reader obviously doesn’t know to click the image.
I’ve only played with using “Click Here”, “Url Here”, “Source”, “Product Link” but I haven’t toyed with it enough. The results from Marketing Sherpa has definitely inspired me to use ‘Click Here’ more often….. :)
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You definitely want to use ‘Click here’ more often now to check the CTR on those 8 keyword suggestion tools :)
:D
Click here works for me or sometimes I use join here if I’m linking to a membership site.
I think it all depends on your readers. If you have a tech type site where it’s mostly people in the tech industry, “click here” won’t work. I think it just looks a spammy and most tech people are to smart to just click aimlessly.
If your readers are less tech savvy people, then yes, I definitely agree that “click here” will work. In my experience in tech support and watching over people’s shoulders while they work on the computer and I troubleshoot, non tech savvy users will click anything. It doesn’t matter if it’s an email, on the web, etc. If it says “click here” or is blinking or anything else that draws attention, majority of non tech savvy users will be there in a heart beat to click and see what it’s all about.
That’s the majority from what I’ve seen. There is the other side though, the non tech savvy people that are so scared to click on anything because they think the second they click on something a virus will eat their computer right in front of them and spit it out on the floor. It’s either one extreme or the other.
i started using pictures and i figured out they never worked well
Deron – I totally agree with you. It does depend on the user group and probably the frequency it’s used…the more it’s used, the more spammy it looks :)
That’s a pretty interesting result, although it will vary in different niche’s. It’s nice to experiment with it and see what the results are on my own sites.
Good advice. I’m going to try it for my posts soon and see how it works.
If you are writing an article and want the backlink for a certain keyword instead of hyperlinking the word “Click here” – you can do it like this:
” Click here:(Your URL or hyperlink text).”
That also work nicely if you write article.
I read about this on Copyblogger a while ago and the results surprised me. It’s good, however, because that is what I have always used. It does make sense if you really think about it – giving your reader an explicit instruction.
Very good advice. I’m going to consider it in the future.
Also, I would like to say that I’m here for the first time and must say you are running excellent blog.
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